One of the leading Nigerian banks, Fidelity Bank Plc, has taken a new direction in their bid to grow their social media presence. It is no secret that Fidelity Bank has set their eyes on the latest generation – “Gen Z” in their tenacious bid to reach Tier 1 in the coming years, this is evident in their recent moves in the industry.
According to reports, the bank aims to gain at least 4 million new followers across all major social media – Twitter, Facebook, Instagram, and TikTok. The end point of this new move is definitely to diversify their customer base to include people of all age grades, and maximize the opportunities created by technology.
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As reported, below are the strategies:
1. The Fidelity CV Clinic with BTDT Hub
The Fidelity Bank CV Clinic will model Ogbeni Dipo ’s BTDT Hub as the bank is collaborating with Ogbeni on this one. Ogbeni Dipo, a major Twitter influencer with almost a million followers, is deemed to be extremely versed in CV writing and presentation. BTDT, also, is a leading Human Capital Development firm in Africa focusing on Careers, Employability, Enterprise and Education. This initiative, “Fidelity CV Clinic”, is a collaboration between Fidelity Bank, Ogbeni Dipo, and BTDT Hub.
2. The “Fidelity Green Room”
The Fidelity Green Room is a new initiative that grants a platform for interaction with popular influencers in the fashion, beauty, hospitality, and entertainment industries. Most notably, the bank will partner entertainment and hospitality mega-influencer, Obi “Cubana” Iyiegbu in this space.
As suggested in the reports, the theme of the campaigns will be around fashion, entertainment, food, beauty, and food. The invited influencers will share tips and invaluable knowledge and experience on entrepreneurship and dynamics on the Nigerian business space.
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Besides, the bank has commenced many programs on their Twitter and Instagram pages geared towards Footy.
The programs – “Football Banters on Twitter” and “Wednesday Giveaways on Instagram” is also being introduced to endear football-loving users towards the Fidelity Bank brand.